“Visit a popular store, like an Apple reseller, Nike, Levi’s, H&M or Ikea. The brand should be well-known and you must visit a shop where their products are being displayed or distributed. In smaller towns you may not have access to these stores, in this case you will need to find a section showcasing theseContinue reading “LA week 04-05 – Understanding Ideals”
Tag Archives: LA & LT
LA week 04-05 – Understanding positioning
1. “Look at the following logos and explain in your own words what you consider their positioning to be (do this for each one).” Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. wikipedia.org There is no way you don’t immediately recognized theContinue reading “LA week 04-05 – Understanding positioning”
LA week 3 – Loose Juice
This weeks LA (Learning assignment): “You are briefed to do an illustration for fruit juice packaging (orange and banana flavour). The name of the product is: Loose Juice. Draw at least 15 scamps (they can be A6 size each) of what the label will look like. Remember to include the fruit, the name of theContinue reading “LA week 3 – Loose Juice”
LA week 2 – Rice packaging
“You have to design packaging for rice. The packaging has to be different from what is out there in the market. Apply each one of the SCAMPER techniques and do a write‑up on your findings. Then choose the option that you think would work best and do a sketch of what the packaging would lookContinue reading “LA week 2 – Rice packaging”
LA week 2 – Teaspoon
T “You are given a teaspoon as an object. Now apply each one of the SCAMPER techniques to it and give a brief explanation of what new product comes of this and how it can be marketed.” S – SubstituteSubstituting the material with something more environmentally friendly; possibly bamboo or a recycled bio-degradable polymer. AnythingContinue reading “LA week 2 – Teaspoon”
LA week 2 – McDonalds and the SCAMPER method
The SCAMPER method SCAMPER is an acronym; S – SubstituteC – CombineA – Adapt / AdjustM – Modify / Magnify / MinifyP – Put to other usesE – EliminateR – Reverse / Rearrange The SCAMPER method is a way of structuring a creative prosess, and by questioning a product from these angles one can comeContinue reading “LA week 2 – McDonalds and the SCAMPER method”
LA week 2 – Puzzles
As part of this weeks LAs there were listed four puzzles for us to solve. Puzzle one: A man is replacing a wheel on his car, when he accidentally drops the four nuts used to hold the wheel on the car. They fall into a deep drain, irretrievably lost. A passing girl offers him aContinue reading “LA week 2 – Puzzles”
Randis Reflective Journal 