LT31

  • Draw a diagram of your preferred workflow and explain why you take certain steps
  • Create a checklist for your workflow
  • Take a screenshot of your folder structure
  • Explain why creating backups are so important
Workflow

Before the photoshoot:
Make sure all participants are booked and ready. (Model, hair & makeup, photo assistant.)
Location – make sure it is booked/available. Does it require any permits?
Check and double check all equipment. (Cameras, lighting, memory cards etc.)

During photoshoot
If possible, shoot with double memory cards.

After photoshoot
First of all – BACKUP all photos.
Process images. Make backup of work.

To customer
Deliver images in simplest way for customer. (Folder with images for web = JPEGs. Folder for printing = highres. TIFFs or PDFs.)
Remember to follow up with customer! Do they need anything else? Are they happy with the result. Testimonial?

Folder structure

Backups are essential. Many, if not most, things you capture with your camera are once in a lifetime. Weddings and other big occasions are good examples. Even a commercial photoshoot would be hard to replicate. Financially it would be a disaster, and you would look very unprofessional having lost the images. Backup your images! Also after you’ve processed them.

AW30

Question 1

  • In your own words, describe the procedure of planning a fashion shoot. You don’t need to go into too much detail, a short outline will do.
  • What are the stylist’s duties?
  • List your duties as photographer  
  • What equipment would you take along on the Alice in Wonderland shoot that was featured in this module?
  • Find an editorial fashion spread in a fashion magazine. Explain what you think the concept was, what equipment they used and how the location affected the concept. Scan or photograph the shoot and hand it in along with your answer.

Planning a fashion shoot in large means making sure your team is ready. You’ll need to book a model, a stylist, hair and makeup, and an assistant to help you with the shoot. A location for the event should be booked too, and if needed, permissions to use the location acquired.

The stylist will, together with the photographer, make a choice for outfits suiting the style and feel of the photoshoot. He or she will be responsible for all outfits and accessories, picking them and making sure they fit, and obviously, making sure everything is there on the day of the shoot.

The photographer will of course be taking the photos, and in that way has the responsibility for the result. The photographer should plan the shoot, together with his or her team. Every aspect, from a timeline to the outfits, hair and makeup needs to be planned in beforehand. During the photoshoot the photographer should make the model feel comfortable and at ease, and thus being able to do their best. The photographer is responsible to give the client what they want in terms of images.

I would bring a camera, a backup camera, several memory cards, extra batteries and charger, tripod, soft box, reflector and lenses.

The image below is probably shot in studio with full access to lighting. There is backlighting and probably a soft box lighting the models face. The theme is a very obvious David Bowie theme, with hair, makeup, clothes and accessories all fitting very well into the theme.

Question 2

  • Plan a Snow White themed fashion shoot
  • Create a mood board for hair, make-up and fashion
  • Create a storyboard
  • Create a shot list
  • Create a timeline for the shoot day

Shotlist:
Model holding apple – focus on apple
Models waistline – focus on dress/wasteline
Model biting apple – focus on apple
Hair from the back with snowflakes.

Timeline:
Model and crew meetup at 7 am.
Makeup 7:30 am
Hair 9 am
Stylist – clothes and accessories 11 am
Shoot – apples from 12
Shoot focus on clothes from 4 pm
Shoot done (model done) by 8 pm.
Clean up.

Resources:
Screenshot from www.trendhunter.com
Image from Unsplash.com
Image from Unsplash.com
Image from Unsplash.com
Image from Pinterest
Screenshot from Pinterest
Screenshot from Pinterest
Screenshot from Pinterest
Screenshot from Pinterest
Screenshot from Pinterest
Screenshot from Pinterest
Screenshot from Pinterest
Screenshot from Pinterest
Screenshot from Pinterest
Screenshot from Pinterest
Screenshot from Pinterest

LT w 26 – Applying Basic Animation Principles

Create a character. This character can be a letter, a person, an animal or any type of illustration, use your imagination. This character will play the main role in your animation.

Take this character and draw it in five different exaggerated poses. In each of these poses the character has to express some kind of emotion (like love, anger, dislike, distaste, happiness and so on). Keep the animation principles in mind when you draw your character.

Please scan your drawings and upload it to your WordPress blog.

LT w25 – Visualise your ideas

I would like you to create a mood board and storyboard using a word and its meaning as the concept.  For example, you could use the word “prop”. You could then use the “r” to prop up the “p” that keeps falling over. That’s just to give you an idea, be creative and use a word and concept of your own.

Please scan your mood board and storyboard and upload it to your WordPress blog.

Moodboard
Storyboard – Balloon

Images in moodboard:
Ian Dooley, Unsplash.com
Victor Avalos, Unsplash.com
Chuttersnap, Unsplash.com
Fuu J, Unsplash.com
Rowan Heuvel, Unsplash.com
Bianca Ackermann, Unsplash.com
Kevin Fitzgerald, Unsplash.com
Shlomi Platzman, Unsplash.com
Timon Studler, Unsplash.com


LT w 24 – Playing with ideas

If the idea is at the heart of everything, then I would like you to think of a movie that you love. Then look at its current title sequence and come up with a new one.
Sketch up the rough idea in the form of a storyboard. Your storyboard needs to be at 30 frames and should be for at least 1 minute of motion design.
Please scan and upload this activity to your WordPress blog.

I chose the first Hobbit movie, “an unexpected journey”. The idea is seeing a landscape, zooming in and seeing a small farm, entering the dark house, then going with the person from the house to the stable. After taking out the horses, these two people ride away, and we zoom out again, seeing the landscape again.

Watch Task

Complete the Exercise Files from the video: After Effects CC Essential Training by Alan Demafiles (Chapters 1-4)

LT week 21 – Front Cover

Q1 – Practical assignment (Two and a half days) Have a look at all the tasks and lessons you have done over the last few weeks. Your task now is to make a cover (a front page) for your very own magazine.

  • Go through the Graphic Design history timeline and choose a style and designer that you feel relates best to your personality.
  • Using that designer/style as inspiration, use your name or part of your name and create a title/name for your magazine. Feel free to be creative!
  • Add your own pictures, text, illustrations, elements as well as the proper typography and titles for your cover.
  • The expression must represent your personality (remember the color choice regarding this).
  • Remember to include what kind of magazine it is, for example cars/bikes, fashion, design, weddings, etc.

Part of my last name actually spells LOVE, so I went with that. I did not want it to be a sweet version of the name, so I chose street art and graffiti (1970-2000) as my inspiration for this assignment. Quite fun!

Q2 – Presenting and discussing (half a day – 4 hours) Post your final design on the forum (Lessons and Activities forum) for comments from your tutor. Remember to include what your inspiration was (designer/style from the Graphic Design timeline). Discuss the results with your fellow students (your group) on the forum. 

  • Explain shortly how you perceive your group members through their covers.
  • Do they see your personality through your cover, too?
  • Make a short comment if you feel they’ve nailed it!

Resources:
https://www.vecteezy.com/vector-art/150341-vector-graffiti-alphabet-letters
http://gdh.2rsolutions.cz
https://unsplash.com/photos/gYXs2yYUqYs

LT week 20 – Typography

Q1 – Written assignment (observation and analysis) (4 hrs)
  • Define the term “typography” in your own words
  • Write a few sentences explaining what typography is not

Find a case study on typeface development on the Internet (similar to the ones in Addendum A). Explain which medium (small format printing, large format printing, mobile devices, etc.) the font developed is best suited for and why. Keep legibility, size and style in mind.

Typography is the art of arranging letters into words.

Typography is not making unique letters, ex. handwriting, carving, drawing.

I found a case study on the type font Gotham. Gotham was originally commissioned by GQ Magazine, and was to be masculine, new and fresh” with a geometric structure. The type font works well in printed media, and especially in larger sizes (headings).

Q2 – Research and written assignment  (observation and analysis) (1,5 days)
  • Document one day of your life acting as an observer of typographic design. Produce a comprehensive diary of the typographic experience of your day from first thing in the morning to last thing at night.
  • Keep this diary within a research folder or sketchbook. You should be prepared to use photography, photocopying and other means where necessary to evidence what you find, as well as collecting first-hand examples of typographic design.
  • Make notes or comments to reflect on what you have collected and documented. Your notes should help you to consider what kind of design it is that you are recording. For example, a cereal packet may have some large obvious lettering / typographic device on the front of the box, but there will also be typography in the form of information design within a “nutritional information” table on the packaging. So are you looking at promotional design/branding or information design? Or are you looking at typography? Is it lettering?

Choose two examples of design that you have collected that you consider to have either good or bad qualities. Try to analyse these further in terms of their typography. Can you identify the typefaces being used? Does the typography communicate successfully? If so, why? If not, why not?

Picture of Pepsi Max can.

This can is a big part of my life, so it felt natural to take a better look at this example.

I feel the typography is modern and easy to read. The typefont is sans-serif, in a rounded typefont for both “pepsi” and “no sugar”, all in small caps. “Max! and “maximum taste” is written in caps, and the color emphasizes that this is the “max” version (no sugar) of pepsi. It is easily recognized.

Picture of milk carton.

This image is of a milk carton from my fridge, used daily for my latte (and other things, of course). There are several type fonts used within a small space, the color holds it all together. It is also the color that makes people pick the right milk from in the store, so the “lettmelk” and “1,0 % fett” doesn’t need to be too large. They have modernized the look of their milk cartons many times, and the typefonts used now are sans-serif, modern looking.

Q3 – Practical assignment (2 days)
  • Complete the exercise files that came with the LinkedIn video Indesign Typography. Upload them to WordPress.
  • Use your design software to design a newspaper front page. Pay special attention to typography (size, leading, column width, etc.).
  • Use your design software to design a double-page spread (DPS) for your favourite magazine (look at an example of a DPS here

Resources:
https://medium.com/@danyelle_brady/case-study-gotham-type-specimen-c4ddd71a2131
Image by NASA – from Unsplash.com

LT week 19 – Sketching Techniques

Practical assignment (observation and analysis)

  • Define, in your own words, the printmaking terms
  • Find examples on the Internet to represent each of those terms

Printmaking is using one of many techniques to engrave a pattern, and where you may choose to print the same pattern again and again.

There is a wide choice of printmaking techniques available:

Engraving. A line is cut into the metal plate, inked up, and printed off. (Bank notes are produced in this way).

Lithography. Wax is applied onto stone tablets. The tablets are inked up (the ink will not stay on the wax, so it creates a “negative drawing”), and a drum is rolled across the tablet before transferring the ink (and therefore the image) to paper.

Screen-printing. Masks are made up (these masks prevent the ink from reaching certain areas of the paper) before coloured inks are pushed through a fine silk screen using a rubber squeegee, past the masks, and onto the paper. 

Monoprinting. Ink is drawn on to a plate of glass and printed off without need for a press.

Digital printing. Digital printing technology is used in innovative ways to produce limited edition, digital fine-art prints.

  • Use your graphite, eraser, eraser putty and blending stub to sketch spheres using the following techniques: hatching and cross hatching, blending, rendering, squiggly lines and cross contour lines (please scan your sketches and upload them to your blog).
  • Watch the prescribed Adobe Illustrator video on LinkedIn and complete the exercise files.
  • Find a poem that inspires you. Follow the exercise in the lesson above and illustrate your poem.

Resources:
https://www.ipcny.org/glossary
https://www.boktips.no/dikt/ord-over-grind-halldis-moren-vesaas/

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