LA week 7 – Colour Theory – Q2

Question 2Practical assignment (5 hours) Use a colour photo of your choice and create the following colour effects (as per Nigel French’s video) – you should hand in four separate works of the same photo with the following effects: Create a fluorescent duotone Apply a monochrome look Split toning of the image Freestyle: Create a colour effectContinue reading “LA week 7 – Colour Theory – Q2”

LA week 7 – Colour Theory – Q1

Question 1Research and written assignment (3 hours) Having watched the video with Nigel French – describe, in your own words, what each of these colour systems means: RGB and CMYK. Make use of Adobe Colour and develop four different colour schemes. Please hand in screenshots of your schemes: Monochromatic Complementary Triadic Analogous RGB stands for Red, Green and Blue. RGBContinue reading “LA week 7 – Colour Theory – Q1”

LA week 6 – designing a Gig Poster

Working with typography in expressive layout (2-3 days) Design a poster for a band’s gig. The band is called: “The Keystrokes.”You can decide the name of the band’s tour and remember to include a date, a time and a venue.You can use a visuals and/or typography to design the poster and remember to make theContinue reading “LA week 6 – designing a Gig Poster”

LA week 6 – The Anatomy of Type

Part of this weeks LAs was to make a visual presentation of the anatomy of type. This was again a great way of getting to know Illustrator, there was a lot of tiny details to work on. Very useful! And I hope all the names will stick. Sources: Graphic Design School – the principles andContinue reading “LA week 6 – The Anatomy of Type”

LA week 6 – Expressing meaning

This week the topic is Typography, which I LOVE! So much fun learning the “rules of engagement” though a bit overwhelming. I know this will have to stick, like forever, so really trying to soak it all up. Question one: Create a new word; one which has no dictionary definition and a meaning that onlyContinue reading “LA week 6 – Expressing meaning”

LA week 04-05 – Create a logo using gestalt principles

1. Look at the following logo and consider the shape, form, simplicity of design and the way it communicates. The simple U-shape of the Unilever logo is easy to recognize, no matter the size of the logo. Looking closer at the logo you get a feeling that the symbols which the U is made upContinue reading “LA week 04-05 – Create a logo using gestalt principles”

LA week 04-05 – Understanding Ideals

“Visit a popular store, like an Apple reseller, Nike, Levi’s, H&M or Ikea. The brand should be well-known and you must visit a shop where their products are being displayed or distributed. In smaller towns you may not have access to these stores, in this case you will need to find a section showcasing theseContinue reading “LA week 04-05 – Understanding Ideals”

LA week 04-05 – Understanding positioning

1. “Look at the following logos and explain in your own words what you consider their positioning to be (do this for each one).” Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. wikipedia.org There is no way you don’t immediately recognized theContinue reading “LA week 04-05 – Understanding positioning”

LA week 3 – Loose Juice

This weeks LA (Learning assignment): “You are briefed to do an illustration for fruit juice packaging (orange and banana flavour). The name of the product is: Loose Juice. Draw at least 15 scamps (they can be A6 size each) of what the label will look like. Remember to include the fruit, the name of theContinue reading “LA week 3 – Loose Juice”

LA week 2 – Rice packaging

“You have to design packaging for rice. The packaging has to be different from what is out there in the market. Apply each one of the SCAMPER techniques and do a write‑up on your findings. Then choose the option that you think would work best and do a sketch of what the packaging would lookContinue reading “LA week 2 – Rice packaging”

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