Lesson Task – A personal survey
A personal survey
Having learned about the basics of surveys in the past three weeks, choose someone you know (other than yourself) and create a logo for that person according to the two steps below. The person may be a family member, a friend, a fellow student, a celebrity or anyone you could physically interview and who would be able to participate in your interview.
Step 1 Consider what will be your Core Interview Questions and conduct an interview with your chosen individual. Make sure that you get the data on what the person’s persona is: Who are they? What are their personal goals? How do they define success? Etc.
Step 2 Now use this person’s name to create a logo for him/her. Remember to keep the previous criteria and guidelines we’ve covered on logos in mind. For the purposes of this assignment, you should create three logo options (of which at least one should be in full colour). There are no restrictions such as type-only, etc. so be creative! It is important, though, to treat this as a professional logo execution, which the “client” may wish to use in his/her own capacity.
Step 3 Publish the answers/data from your survey as well as a rationale (a document in which you explain and interpret your ideas) for your logos, based on this research. Also hand in the three options of the logos as PDFs and tell me which one is your favourite, as well as which one your client preferred.
Name: Augusta
Age: 10
Occupation: 4th grade student
Favourite colour: Yellow, blue and light green
Favourite animal: Dog, antelope and rabbit.
Hobbies: Bicycling, drawing.
Three words that describe you: Crazy, funny and kind
Hopes in life: Work at a restaurant
My daughter Augusta chose the third option, with the dog. I personally preferred no 2.
Preparing for Brand Development
Write, in detail, the following about your client from the previous lesson task (A Personal Survey):
· Attributes
· Vision and mission
· Key products or services – list these in detail
· Key competitors – list three
· Competitive advantage
· Key stakeholders
· Value proposition
· Target market
Gather your findings and analyse the one or two interviews you’ve done. Then type up your findings and create your own brief. Your brief should include any insight you may have gained from these interviews. The purpose of the brief is to create a brand. This step of the assignment is the creation of a brief only – you do not have to develop the brand yet. Publish your data from Step 1 and your brief in Step 2 in PDF format. Make sure that the document is neat and well presented.
Resources:
https://www.vecteezy.com/vector-art/83718-free-vector-dog-silhouette-vectors
Randis Reflective Journal 