Part 1 – A Knack for Names
Consider the tips on Inspiration given in your prescribed book and create a name for an ice cream. The ice cream has a range of different flavours, but the unique aspect it should communicate is the fact that it is the coldest ice cream in existence. Now come up with five name options for this product (you should not spend more than a few minutes on each name) using inspiration from:
- Latin – Frigus (means cold in latin)
- Colours – IceBlue
- Metaphors – Glacial (like a glacier)
- Science – ZerKel (Zero Kelvin is colder than outer space)
- Myths – Fimbul (from the Fimbulwinter – the coldest of winters)
Part 2 – The Components of Visual Identity
- Name the three most important components of visual identity.
- Describe the difference between logotype and signature.
- Using Kuler create a colour scheme (using only three colours in each set) for the following products:
- A rich chocolate cake that is made from real chocolate. The keyword here is “quality”.
- A courier company that delivers internationally by air, land and sea – their main focus is fast delivery.
- An international insurance company that focuses on family values.
- Write your name in four different typefaces, according to the following criteria. Use a typeface that:
- expresses a unique quality about you
- is inspired by your favourite food
- makes your name look sophisticated
- is drawn by hand
The three most important components of visual identity are:
Logo
Colour
Typography
The difference between logotype and signature is:
Logotype refers to a logo that is consists of the brand name. Signature is the relationship between a logotype and the brand mark, and possibly a tag line.
A rich chocolate cake that is made from real chocolate. The keyword here is “quality”:
A courier company that delivers internationally by air, land and sea – their main focus is fast delivery:
An international insurance company that focuses on family values.
Write your name in a typeface that:
expresses a unique quality about you
is inspired by your favourite food
makes your name look sophisticated
is drawn by hand
References/resources:
https://blog.designcrowd.com/article/997/logo-logomark-logotype-whats-the-difference-and-what-do-you-need
https://medium.com/corporate-identity-we-stand-together/creating-a-logo-signature-400f21d5bd3f
https://color.adobe.com/nb/create/color-wheel
https://fonts.adobe.com
https://www.discovermagazine.com/the-sciences/how-cold-is-it-in-outer-space
https://en.wikipedia.org/wiki/Fimbulwinter
Randis Reflective Journal 