Now that you have built and tested your website, I would like you to market it. Let’s say that your budget is NOK 10 000 (or 1800 $ US). Please do the following:
- Do some research on what advertising costs. You could for instance contact your local newspaper, print shop and other websites.
- Make a detailed list of how you would market your website. Remember to keep your budget in mind.
- What if you had double the budget? Come up with a second marketing strategy, this time with NOK 20 000 at your disposal. (3600 $ US)
- Come up with a viral idea. It doesn’t have to be a video; it can be guys dancing at the airport in gorilla suits. You can use ANYTHING that is at your disposal. Be creative!
Marketing of a website should primarily take place on the internet, and on the web you can find endless opportunities to market a website, from pricey to free.
The target group of this website is anyone considering visiting Voss. As Voss is a small town popular with tourists and extreme sports enthusiasts, I would like to use most of the budget on Google Ads, to target anyone who searches for Voss on Google. Google Ads allows you to use whatever budget you might have, and so it is easy to make it affordable for this budget. In addition to Google Ads I would have small flyers printed and placed at the tourist information, both in Voss and in Bergen, Norways second largest city only one hour away from Voss.
In addition to these paid markering strategies, use of Facebook and possibly other SoMe channels would need to be active and constant, to stay current and keep people interested.
Budget 10.000 NOK:
Google Ads: 8.000 NOK
Flyers: 2000 NOK
Doubling the budget would open a few more possibilities. Long term I would probably spend it on Google Ads, but if we wanted a more short term approach, in addition to Google Ads I would spend money on advertising on Facebook.
Budget 20.000 NOK:
Google Ads: 10.000 NOK
Flyers: 2.000 NOK
Facebook Ads: 8.000 NOK
A fun idea for a viral video marketing the website would be having the name of the website on the (fabric of the) parachutes above Voss, possibly making a video on Facebook of them jumping. (Voss is widely known for it’s extreme sports, and hosts the large festival Ekstremsportveko every year (except when there is a pandemic). The cost would mainly be printing on the fabric of the parachute, as I am sure there would be many willing to do the jump without a cost. Also the cost of the fuel for the airplane take the jumpers up would have to be take into the budget.
Randis Reflective Journal 