MA02 – Logo

Okay, take a deep breath! The Logo assignment has been delivered!

Wow! I mean, just wow. So much information, so much to learn! There has simply not been enough hours in the day to watch all the LinkedIn Learning videos I wanted to watch, while playing around in InDesign and Illustrator. Though, all those hours I did spend on LinkedIn Learning, taught med so much! I now know that making the choice of studying online was the right thing for me. It’s hard! Time-consuming and overwhelming at times too. But I love this way of learning. I love it! Yay!

So, now the MA02 assignment has been delivered. The assignment was as follows:

We were to make a logo for the fictitious company Food & Malt. There were moodboards:

In my report i described the process of making my logo, from the research on the competition to the actual drafts I made. I started with sketching on paper (and no, I’m not very comfortable letting everyone see my horrible drawing skills, but still):

I love typography! I made these simply to see the company name in different fonts.

I had a few (a lot) ideas along the way. Some of them looked like this:

And the final product looks like this:

For the first time I also made a Brand Style Guide. I have never made mockups before, so still got a lot to learn there, among other things. I bet there will be a lot more of that…

So, listing what I learned is impossible, it’s so much! I have a few things I’m disappointed with. The report not being in InDesign is the main one. But panic struck as I was using days and it still didn’t look anything like presentable. So there’s so much more to learn, but what I already learned… It’s a lot! And I’m loving it!

Did you really get all the way through this post? Then you get to know where I found all this information. Thanks for reading!

Sources and references:

Moodboard Beer – all pictures from Pinterest. https://no.pinterest.com/pin/745627282036425964/
https://no.pinterest.com/pin/420312577725058397/
https://no.pinterest.com/pin/361413938824915948/
https://no.pinterest.com/pin/756252962403881115/

Moodboard Dude food – all pictures from Pinterest. https://no.pinterest.com/pin/489203578265207474/
https://no.pinterest.com/pin/551198441880481033/
https://no.pinterest.com/pin/314970567693662496/
https://no.pinterest.com/pin/195273333822812914/

Screenshots and information from Naboen Pub & restaurant website: https://www.grannen.no

Information and screenshot of logo from Henriks øl og vinstove website: https://ve.no/index.html

Information and screenshot of logo from Spisekroken website: http://www.spisekroken.no

Information about Bergen municipality. 

Videos: 
From YouTube: How to create a moodboard using Adobe InDesign – Rebecca Hawkes. 
From LinkedIn Learning: 
InDesign Typography Part 1 with Nigel French. 
InDesign CC 2019 – Essential training with David Blatner. 
Logo Design: Techniques with Nigel French. 

Books: 
Slagkraft – håndbok i idéutvikling – Erik Lerdahl. Gyldendal Norsk Forlag AS 2007. 
Logo Design Workbook – a hands-on guide to creating logos – Adams, Morioka, Stone, and Hopkins. Rockport Publishers 2004. 
Graphic Design School – the Principles and practice of graphic design – Dabner, Calvert and Casey. A Quarto Book 2010.

Other resources: 
Wheat stalk vector used in logo from www.vecteezy.com.
Business card mock up used in Brand Style Guide from www.vecteezy.com. 
Key chain mock up used in Brand Style Guide from www.vecteezy.com.